What is keyword mapping?

Keyword mapping is an essential aspect of search engine optimization (SEO) and pay-per-click (PPC) advertising. It involves finding the right keywords and phrases that your target audience is searching for, and using them to optimize your website content and paid search ads. So it goes without saying, having good keyword mapping tools is essential to search engine marketing.

With the right keyword mapping tools, you can gain valuable insights into your target audience's search behavior and identify low-barrier opportunities to drive more traffic and conversions. 

In this post, we will take a look at SEO Succor’s 10 favorite keyword mapping tools for 2023.

Top 10 Keyword Mapping Tools for 2023
  1. Google Keyword Planner:

Google Keyword Planner is a free research tool that is part of Google Ads. It allows you to research keywords and get data on their search volume, competition, and CPC. With this tool, you can also generate a list of keywords based on a seed keyword, and get ideas for new keywords to target.

  1. SEMrush:

SEMrush is a comprehensive keyword mapping tool that offers a wide range of keyword research features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, SEMrush provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.

  1. Ahrefs:

Ahrefs is a powerful keyword mapping tool that offers a wide range of keyword research features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, Ahrefs provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.

  1. Moz Keyword Explorer:

Moz Keyword Explorer is a comprehensive keyword mapping tool that offers a wide range of features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, Moz Keyword Explorer provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.

  1. Keywords Everywhere:

Keywords Everywhere is a free browser extension that provides keyword data on a wide range of websites, including Google, Amazon, and YouTube. It allows you to see the search volume, CPC, and competition for keywords, and provides related keywords and phrases. Additionally, Keywords Everywhere allows you to export your keyword data for further analysis.

  1. SERPstat:

SERPstat is a comprehensive search marketing research tool that offers a wide range of keyword research features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, SERPstat provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.

  1. KWFinder:

Mangools KWFinder is a keyword research tool that is focused on long-tail keywords. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, KWFinder provides data on keyword trends, and allows you to compare your keywords to those of your competitors.

  1. Google Trends:

Google Trends is a free keyword research tool that provides data on keyword trends. It allows you to see how the popularity of a keyword has changed over time and compare it to other keywords. Additionally, Google Trends provides data on related keywords and phrases, as it relates to a particular region of the world.

  1. Keyword Sheeter

Keyword Sheeter generates autocomplete suggestions from the Google search engine. If you need mass starting points for keyword ideas and you love spreadsheets, then this is your free tool. 

  1. Keyword Tool:

Keyword Tool is a search marketing research tool that generates a list of keywords based on a seed keyword, much like Keyword Sheeter but not quite as free of charge. This tool wants to charge you to use just about any portion of it, however it allows you to see the search volume and CPC for keywords, and provides related keywords and phrases. Additionally, Keyword Tool allows you to export your keyword data for further analysis.

Hire Experts to Build Your Keyword Map

An alternative to finding the keyword mapping tools you enjoy, conducting your keyword research, and mapping it into spreadsheets for your content team, would be to reach out to us. 

We offer professional keyword mapping services, as well as full-service SEO.

Schedule a complimentary consultation with our staff to learn more.

With our hands-on experiences at SEO Succor, we have fined tuned SEO for plumbers. Because we are now receiving referrals for plumbing and sewer-related local businesses, we thought we would create this short article describing the best thing plumbers can be doing for their local SEO, before they hire us.

  1. Investigate Local SEO Best Practices
  2. Ensure there Are Webpages to Represent Each Plumbing or Sewer Service Offered
  3. Post Impressive Before/After Photos to Google Business Profile and Social Media
  4. Stay Responsive on Google Business Profile

1. Investigate Local SEO Best Practices

Before you learn more about local SEO for plumbers, you will want to investigate the basics of local SEO. These principals apply to all local businesses, and can therefor be applied to a plumbing or sewer business. We have written an article covering the basics of local SEO, and encourage reading it before reading the rest of this article.

2. Ensure there Are Webpages to Represent Each Plumbing or Sewer Service Offered

Its difficult capture hits on keywords of interest, if you don't have the content Google wants to show users. What this means is you will need an individual page for each service you offer. You won't need to go as granular as creating a Gas Water Heater Installation page, an Electric Water Heater Installation page, and a Tankless Water Heater Installation page, but you also don't want to combine all of your plumbing and sewer service content on one page.

You will want to create pages for each type of service you offer, and touch on all of the options for that service within the copy of each page.

If you just have one service page, labeled "Plumbing Services" that lists all of your services, you likely won't see your business in search results for anything but "plumbing services" and "[your brand name]". You need individual services pages to capture long-tail queries about your services. Such as a "Water Heater Installation" page to capture relative searches, and a "Sewer Line Camera Inspection" page to do the same.

3. Post Impressive Before/After Photos to Google Business Profile and Social Media

Most of your local visibility in SERP will come from your Google Business Profile. When users are navigating the local 3-pack they will see your business listing and often want to click through to read reviews, browse your website, and view any images that you have uploaded on the job.

This creates an excellent opportunity to showcase your plumbing skills to your target audience. By remembering to take before and after photos on job sites, you can wow your potential customers by uploading them to your Google Business Profile.

4. Stay Responsive on Google Business Profile

If messaging is enable for your Google Business Profile, its important to stay responsive as your receive messages from potential clients. This is because Google is currently measuring messaging responsiveness, and because they are measuring it, we have to presume they may use it as a local ranking signal for your profile.

We recommend responding to all messages, even if the message is clearly spam. This will keep your responsiveness in good shape.

Contact Us for Assistance

SEO Succor has plenty of experience with SEO for plumbers. Once you have the basics down, and you are ready to see what else can be done, reach out to us. Our plumbing clients stay with us long-term because we illustrate a return on their investment.

We can illustrate our success with local SEO for plumbers, simply contact us for a referral from another plumbing business.

As an active Quora user, I'm often aske this same question: "What is off-page SEO?" I'm asked so often, I wanted to share a recent answer here as a blog post. This isn't the most comprehensive answer, this is the direct answer. No off-page approach will be the same, in terms of targets and needs, however following the basic outline below you will find yourself accomplishing off-page SEO.

Too accomplish off-page SEO, work on building the following:

  1. Citations
  2. Backlinks
  3. Mentions

Citations

Start your off-page SEO strategy with a simple citation sync. Why? Because its quick and easy, and adds value. We call that “low hanging fruit” in the SEO world.

Citations are great for local SEO, but they also help to boost authority for new domain names. You can use an automated citation sync service, such as Bright Local or Yext, to push bulk citations across the web for a small fee.

What are citations?

Mentions of your NAP (name, address, phone number) data across the web.

Note: You will want to have your Google Business Profile setup before running a citation sync service, as that will be the best central point of NAP (name, address, phone number) data to use for the sync. Most citation sync services offer an integration to GBP.

Backlinks

Next, move on to creating a link building strategy. You will want to focus on quality over quantity. Using a paid service, such as SEMrush, can be beneficial to identifying best case scenario linking opportunities. That is, they identify sites that relative to your content that might also be linking to a primary competitor of yours.

What are backlinks?

Backlinks, to put it simply are links from a 3rd party website that point to your website. Search engines think of backlinks from (high quality) websites as votes towards your authority.

Quick backlink tips:

  1. Avoid buying links - if you are going to buy links, you need to know what you are doing. You need to vet the sites you will be paying, and you need to know how to structure the link requests in a way that will result in maximum value. Note: Feel free to reach out to us if you need help with this.
  2. Only seek links from sites that offer content relative to your site’s content.
  3. Only seek links from sites that don’t offer high toxicity scores from 3rd party measuring tools.
  4. Reach out to webmasters - don’t offer to swap links, but make your case as to why linking to your page or article adds value to their page or article. Note: swapping links can be penalized by Google if they notice you are doing it repeatedly. That is “If I link to you, will you link to me?”
  5. Follow links are much better than nofollow links. Read this article for more information.
  6. Backlinks pointing to deep links add more value than backlinks pointing to your homepage. Look to get other sites to link to your informative articles, product, or service pages before they link to your homepage.

Mentions

Ok, now that your brand is established: your website is developed and you have developed citations, your content is developed and you are working on building backlinks to that content.

Now what?

Now its time to start formulating a social marketing strategy that is designed to reach your target audience. We will then share your content through this formulated strategy, which will eventually result in mentions. As users across social platforms begin to mention your brand, products, or services by name. These mentions will be identified by many modern search engines and interpreted into off-site value. Also, if someone mentions your product on a website, but doesn’t create a backlink, that is still valuable as search engines can interpret that mention as off-site value.

What are mentions?

Mentions of your brand, product, or service across 3rd party websites and social media. Much the same way that search engines consider a backlink to your website as a vote of authority, search engines consider mentions across the web of your brand, products, or services to be similar in off-site “votes of authority”.

Rinse and Repeat

Never stop working to build relevant citations, backlinks, and mentions. Because enterprise-level competitors will not ;)

Reevaluate your off-site SEO needs every quarter with competitive citation, backlink, and mention analysis. Attempt to keep up with anything your competitors are doing, and then try and surpass that level!

Reach Out for Assistance

Feel free to contact us for help formulating a much more targeted and systematic off-page approach. We can help you elevate your off page acquisitions, or we can discuss a comprehensive SEO strategy.

SEO Succor is here to support your organization's online growth!

Learning how to disavow backlinks with Google Search Console is a fairly simple process. We have outlined the steps to the disavow process below:

1. Generate a (.txt) Disavow File

After you carefully review your entire backlink profile, you will select the domains or URLs that you want to disavow.

There are many free tools online for creating disavow files for free, such as URL Decode.

However, if you want to analyze your backlink profile in detail, you may want to look into a paid service such as SEMrush or ahrefs. Both will show you metrics that illustrate the expected toxicity associated with each backlink. This way you not only know the authority associated with each backlink, but also the potential harm associated as well.

2. Visit Google Search Console's Disavow page

When visiting this page, you will want to be logged into the Google account that you use to manage your Google Search Console account.

The Google Search Console disavow page is not easy to find. You will not find a link to the disavow page in your dashboard. Google does this intentionally as this tool should be used with caution.

Disavow Page on Google Search Console

3. Select the Appropriate Property

You will notice a drop-down listing all web properties in your Google Search Console account. Select the property for which you want to add or update a disavow file.

4. Submit or Update the Disavow File

You will next click the "Upload disavow list" button in order to upload your .txt file from your device to Search Console.

And that is it, you are finished.

Contact SEO Succor for Assistance

If you run into any problems or have questions about how to disavow backlinks, feel free to contact us. We can assist with parts or all of your SEO efforts. If you need a full backlink audit to uncover toxic backlinks, we can help with that.

Learn more about our comprehensive SEO services.


What Is a Disavow File?

A disavow file is a .txt file generated to be submitted to search engines in order to disavow your relationship with other websites (bad backlinks) that are linking to your website.

What Is the Definition of Disavow?

Disavow is defined as to deny any responsibility or support for something.

Why Would You Want to Submit a Disavow to Google Search Console?

It is possible that competitors have built unnatural links to your website(s) from unrelated content, in order to worsen your backlink profile(s).

It is also possible, that bots have built unnatural links to your website(s) in order to bolster the external linking profile of another website.

Because both of these situations are possible, search engines allow site owners to declare the backlinks that they do not support. Search engines still use backlink relationships as a ranking signal, so it can still be beneficial to SEO to submit regular disavow files as needed.

Note: Google documentation states that you should first contact the unwanted backlink's site owner to request that backlinks be removed before submitting a disavow file to Google Search Console, however Google has no way to verify that you did this.

  1. Optimize your Google Business Profile(s)
  2. Embed your Google Business Profile map on your Contact page
  3. Ensure NAP consistency with citations
  4. Add all NAP data to the website footer, globally
  5. Post weekly keyword-rich updates to your Google Business Profile
  6. Consider local SEO services from a reputable agency

1. Optimize Your Google Business Profile(s)

This is a simple exercise, but you need to be thorough. There are several good articles on this subject across the web.

This article outlines the basics of Google Profile optimization for local SEO. Optimizing Google Business Profile is an essential first step to begin local SEO for small business.

2. Embed Your Google Business Profile Map on Your Contact Page

Adding your business listing's map(s) to your company contact page can help to solidify to search engines the relationship between your company website and the world's largest business directory, Google Maps. As you can imagine, this is typically a healthy local SEO ranking signal.

This can easily be done by copy/pasting the HTML snippet provided by Google Maps into your website's code.

How to embed your Google Business Profile map on your website:

a. Find your profile(s) at https://business.google.com/, and click "View on Maps"

Google Business Profile plays a vital role in local SEO for small business.

b. Click "Share"

c. Select the "Embed a map" option and copy the HTML by clicking the "COPY HTML" button.

d. Paste the HTML in the desired location on your company's contact page. You may want to ask your web developer for assistance.

3. Ensure NAP Consistency with Citations

Your company's NAP (name, address, phone number) data is monitored by search engines. Having consistent NAP data is always a healthy local SEO ranking signal. This is because search engines are programmed to avoid poor user experiences. And companies with inconsistent or outdated contact information listed online tend to provide poor user experiences to the users trying to contact them. Thus, having a consistent and accurate NAP data listed online is rewarded with more visibility by search engines.

How do I see and repair my NAP profile?

Use a citation listing service to see and repair your NAP profile data across the web. They will typically crawl and let you see your company profile for free. They only want you to pay, if they run their citation sync services. We use SEMrush's Local service, which is powered by Yext, one of the world's most popular citation syncing services.

4. Add NAP Data to the Website Footer, Globally

Adding your most important NAP data to your website's footer is another great idea. Information such as:

  • Business Locations (if applicable)
  • Business Address(es)
  • Primary Business Phone Number(s)
  • Hours of Operation

This offers another fantastic local SEO ranking signal that (in many cases) can easily be implemented without your web developer.

Not only is this a great way to appeal to the search engines, in terms of your relevance locally, but this is also a great addition to the UX (user experience) of your website. Finding NAP data at the bottom of any page is often a great way to improve the user experience for local users.

Users may be convinced they are ready to do business after consuming the content of any given webpage, thus having the phone number or address easily clickable in the footer is a great way to improve UX and thus CVR (conversion rates).

5. Post Weekly Keyword-rich Updates to your Google Business Profile

If you want to optimize your website for Google search results, then it will behoove you to use their products. Google loves when you use their products. Google rewards you for using their products. If you don't believe me, make weekly posts to your Google Business Profile for a couple of months, then stop. Was your business more visible on Google Maps during that time? The answer is likely, "yes", if you dig into the analytics.

You don't need to do much when posting, just post regular weekly updates about your business or your offerings. In my experience, one or two sentences is all each post needs to be to reap the benefits of this local ranking signal. Always include media (picture or video), a call-to-action, and use the keywords most important to your SEO goals.

Don't "leave local SEO on the table". Take advantage of this easy local SEO for small business hack. Post weekly to Google Business.

6. Consider Local SEO Services from a Reputable Agency

This article provides some very powerful quick local SEO tips for small businesses. However, always consider the fact that there are organizations that can drastically exceed what articles like this provide.

Great SEO agencies are a must for small businesses in highly competitive local markets. Quick tips and fixes will only get those businesses so far.

SEO is a science, and it has been mastered by experts. If you need assistance with local SEO for small business, reach out to seasoned SEO experts.

1. Define the Blog Content Goals

I used to have a colleague that would say this step is described as, "Who are we trying to get to do what?"

In other words: What keywords are we trying to show up for in SERP (search engine results pages)? And what content are we going to use to convert SERP clicks into conversions?

What are the end goals of the content strategy?

This is the question that must be answered first, before any other steps in building a content strategy. Skipping any step of the blog content strategy design will likely result in failure, as we will not have aimed, only fired.

When trying to answer this question, we need to think vary granular. We want to clearly separate and define our SEO goals for the strategy.

Example: SEO Goals of a Roofing Contractor

  1. Improve the visibility of our website for "roofers near me"
  2. Improve the visibility of our website for "types of roofing"
  3. Improve the visibility of our website for "cedar shake roofing"
  4. Improve the visibility of our website for "vinyl siding installation"
  5. Increase website lead forms submitted
  6. Increase calls generated from the website

Later we will design several blog articles aimed at funneling users to our goals, by winning variations of targeted keywords in SERP.

2. Examine the Current Content's Performance

After we define the goals of the content strategy, we must consider how the current content (if any exists) is meeting those goals. This is important for many reasons, but primarily this is helpful when determining the order of importance for new content.

We can also use this information to design relevant internal linking relationships as we build our new content.

Review Current SERP Rankings

Where does your site's current content rank in SERP now for terms that you hope to improve with the blog content strategy?

Review Analytics Conversion Goals (if possible)

In order to fully understand our user interaction with current content, and the efficiency of current conversion funnels, it greatly helps to have conversion goals already established within all Google Analytics.

If you do have conversion goals established, make sure to note any content that is leading to conversions, and the paths that users are taking to convert.

Where does current content fit into the new strategy?

When creating new content, its important to consider the value old content could have. For example, creating new content is chance to internal link carve by internally linking to older content from the new content, and vice versa.

What is link carving?

Link carving is the practice of strategically designing the path that both website users and search engine spiders (bots) take when interacting with or crawling your content.

For example, the most basic form of link carving for SEO purposes, is probably the practice of internally linking blog content to pillar pages of a website that are designed to create conversions.

3. Build a Keyword Map

Ok, so now you know your blog content goals and you have a good idea of the internal link carving opportunities each content piece may present. Now what?

Now its time to build a keyword map.

What is a keyword map?

A great keyword map will define several metrics relative to keywords of interest in SERP. At minimal, you will want to define search volume, organic difficulty, competitive paid search landscape, and searcher intent.

Lets define the most important data on a keyword map:

  • Search Volume
  • Organic Difficulty
  • Paid Search Landscape
  • Search Intent

Search Volume

Search volume will illustrate the average number of queries for a particular keyword over a particular period of time.

Depending on which tool you use to pull your keyword data, you may see different running average time periods. Lets say you use SEMrush Keyword Magic Tool, for example, you would be viewing monthly average keyword data from the previous 12-month period.

Organic Difficulty

This metric illustrates the expected difficulty to organically rank new content for a given keyword in SERP.

With SEMrush, this metric is called "Keyword Difficulty," and is on a scale of

Paid Search Landscape

This metric will illustrate just how crowed with advertisements the SERPs are expected to be for any given keyword. This can be insightful when deciding paths of least resistance, as winning keywords with less advertisement competition can increase the probability of organic results being selected by the user.

With SEMrush this metric is defined as "Competitive Density".

Search Intent

Searcher intent can be interpreted by search engine algorithms based on the keywords entered in the search.

For example, if you were to enter "roof types" into a modern search engine, you will likely get many informative articles explaining the types of roofing, as this query is interpreted to have informational search intent.

However, if you were to enter "roofing", you will likely see business listings for roofing contractors in your area as search engines understand this query to have commercial search intent.

Search algorithms are programed to understand a searcher's intent, so that they can display the most relevant results possible.

The four types of search intent are:
  1. Navigational (Eg: "beacon roofing supply")
  2. Transactional (Eg: "roofing companies near me")
  3. Commercial (Eg: "roofing companies")
  4. Informational (Eg: "roof types")

Keyword Buckets

Before we do the actual research, using a machine to export data, we need to think logically to create buckets of keywords that are likely to be important to the organization. When conducting this exercise you want to consider the most important SEO goals from Step #1. The best way to explain this practice is with an example.

We recently completed keyword mapping for a general contractor. After learning that roofing installations, gutter installations, siding installations were all primary sales goals for his business we were able to loosely determine our initial keyword buckets. See our example here.

Two Tools Needed to Build a Keyword Map:

Spreadsheet

When using Google Sheets or Microsoft Excel to build your map, it makes for a good practice to list your keyword buckets of interest as tabs on the sheet.

Keyword Research Platform

We use SEMrush and ahrefs both when building keyword buckets. There are also many other tools available. Its often best to shop any free trials that are currently being offered with these analytic tools, and then choose your personal favorite before committing to a subscription.

Export Data from Tool to Spreadsheet

Once you have outlined your keyword buckets with spreadsheet tabs, you can start your keyword research. If you are using SEMrush, this would likely start with their "Keyword Magic" tool.

Anytime you have data worth adding to your bucket, export the data to a CSV file, open the CSV file, and copy/past the relevant data to your keyword bucket on your keyword mapping spreadsheet.

Pro Tip: If your website has low Authority Score, filter results for keywords with a Keyword Difficulty less than or equal to your Authority Score. This will provide keywords that offer paths of least resistance.

4. Select Target Keywords

Choose Target Keywords

After carefully examining each keyword bucket, filtering each column not just by volume, but also keyword difficulty (KD) and competitive density (CD), logical target keywords should begin to present themselves.

You will notice keywords that are relative to your goals that do not have as of high KD or CD as some of the other terms. These are great starting points. Note lists of these terms from each bucket.

Pro Tip: Typically, the longer the keyword, the less competition it tends to have. If your competition is too high for short-tail keywords, look at longer tail variations.

Target keywords should not just be keywords with high search volume. Look for paths of least resistance.

Again, in addition to having search volume, target keywords should:

  • Have low organic competition (path of least resistance)
  • Have low advertisement competition (path of least resistance)
  • Touch on each area of search intent within each keyword bucket

Adding Target Keywords to a SERP Tracker

Once we know all of our target keywords we should immediately enter them into our SERP tracker of choice so that we can see our current position for these terms.

If you need help finding a SERP tracker, you can probably find a free trial online.

This will be important when considering the priority of each targeted key term.

For example, if you already rank on page one of SERP for a particular term, but low on the page, this would typically be considered "low-hanging fruit". This is an opportunity to move from bottom of page one, to the top. This is considered much lower hanging fruit, than trying to move a position from page ten to page one.

Prioritize All Target Keywords Into One Master List

Once you know the keywords you are interested in winning within each bucket, its time to rank the order of importance into one master list. To rank the order of keywords of interest, you should consider the goals of your content strategy, the site's current visibility for the keywords, and the metrices outlined in the keyword map.

Typically, you want to prioritize the keywords related to improving your goals, and in the same order of importance as your goals.

5. Design Relevant Article Topics

There are many topic research tools available, but it is also possible to conduct good research manually with search engines.

Topic Research Tools

SEMrush and ahrefs both offer topic research tools, and there are many other resources available online.

https://www.semrush.com/topic-research/

Manual Research

If you don't have a SEMrush or other research tool subscription you can still easily research topics. Just by entering your target keywords into a search engine, one at a time, you can easily find inspiration for article topics. Just be sure not to plagiarize.

Take note of the keywords that are being used in title, h1, and subheading of the top articles in SERP. This information will give your writers a great starting point.

Topic Tactics to Consider

Original Compelling Content is King

Whether you find inspiration from a research tool, or from manual research, keep in mind that original compelling content is king. So not only do you not want to plagiarize, but you also want to be as compelling as possible.

Think Trending Topics

Think of creative ways to make a current trending topic a bit more compelling, by reporting on it from a slightly different angle, or with new components.

But Don't Forget Evergreen Content

Trending content can be fantastic, but only for a short time. Don't forget to weave evergreen topics into your content strategy as well. Evergreen content will hold value long into the future as it contains keywords that have a consistent history of search volume.

6. Establish a SAP (Strategy Action Plan)

A content strategy action plan will not only illustrate with a calendar view, the order that content is to be authored, but also the internal linking relationships that should be formed with each articles creation.

7. Evaluate the Results

Evaluating the results of your content strategy will involve SERP tracking and Analytics KPIs.

SERP Improvements

You will use SERP tracking to see which new content pieces end up ranking in SERP for your target keywords.

Were all of keyword gaps filled?

When evaluating the SERP results of a content strategy, first look to see if all target keywords are at least "on the board." In other words, do all of your target keywords now rank somewhere between 1 and 100 in SERP? Or do you still have some target keywords gaps?

A keyword gap for "gutter installation"

If you still have keywords that don't rank at all, we likely want to consider trying new articles in order to win these terms.

The content pieces that have succeeded in "getting on the board" in SERP should now be a focus of on-page and off-page optimization efforts, in order to move them as high as possible.

Goal Completions

You will use Analytics conversion goal tracking to gauge the effectiveness of each new content piece. Other KPIs to consider: CTR and bounce rate.

8. Adjust the Blog Content Strategy as Needed

Look for keyword gaps that still exist in SERP or conversion goals that still need to be improved. Repeat steps #2 through #7 in order to fill keyword gaps and meet conversion goals.

Contact Us for Assistance

This article is a very brief run-through on how to build a great content strategy that will improve SEO.

Contact us for more details about this process, or to learn more about our SEO Services.

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