What is keyword mapping?
Keyword mapping is an essential aspect of search engine optimization (SEO) and pay-per-click (PPC) advertising. It involves finding the right keywords and phrases that your target audience is searching for, and using them to optimize your website content and paid search ads. So it goes without saying, having good keyword mapping tools is essential to search engine marketing.
With the right keyword mapping tools, you can gain valuable insights into your target audience's search behavior and identify low-barrier opportunities to drive more traffic and conversions. These tools will also give you the ability to define search intent at scale, for all of your keyword interests.
In this post, we will take a look at SEO Succor’s 10 favorite keyword mapping tools for 2023.
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Google Keyword Planner:
Google Keyword Planner is a free research tool that is part of Google Ads. It allows you to research keywords and get data on their search volume, competition, and CPC. With this tool, you can also generate a list of keywords based on a seed keyword, and get ideas for new keywords to target.
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SEMrush:
SEMrush is a comprehensive keyword mapping tool that offers a wide range of keyword research features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, SEMrush provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.
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Ahrefs:
Ahrefs is a powerful keyword mapping tool that offers a wide range of keyword research features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, Ahrefs provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.
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Moz Keyword Explorer:
Moz Keyword Explorer is a comprehensive keyword mapping tool that offers a wide range of features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, Moz Keyword Explorer provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.
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Keywords Everywhere:
Keywords Everywhere is a free browser extension that provides keyword data on a wide range of websites, including Google, Amazon, and YouTube. It allows you to see the search volume, CPC, and competition for keywords, and provides related keywords and phrases. Additionally, Keywords Everywhere allows you to export your keyword data for further analysis.
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SERPstat:
SERPstat is a comprehensive search marketing research tool that offers a wide range of keyword research features. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, SERPstat provides historical data on keyword trends, and allows you to compare your keywords to those of your competitors.
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KWFinder:
Mangools KWFinder is a keyword research tool that is focused on long-tail keywords. It allows you to see the search volume, CPC, and competition for keywords, as well as identify related keywords and phrases. Additionally, KWFinder provides data on keyword trends, and allows you to compare your keywords to those of your competitors.
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Google Trends:
Google Trends is a free keyword research tool that provides data on keyword trends. It allows you to see how the popularity of a keyword has changed over time and compare it to other keywords. Additionally, Google Trends provides data on related keywords and phrases, as it relates to a particular region of the world.
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Keyword Sheeter
Keyword Sheeter generates autocomplete suggestions from the Google search engine. If you need mass starting points for keyword ideas and you love spreadsheets, then this is your free tool.
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Keyword Tool:
Keyword Tool is a search marketing research tool that generates a list of keywords based on a seed keyword, much like Keyword Sheeter but not quite as free of charge. This tool wants to charge you to use just about any portion of it, however it allows you to see the search volume and CPC for keywords, and provides related keywords and phrases. Additionally, Keyword Tool allows you to export your keyword data for further analysis.
Hire Experts to Build Your Keyword Map
An alternative to finding the keyword mapping tools you enjoy, conducting your keyword research, and mapping it into spreadsheets for your content team, would be to reach out to us.
We offer professional keyword mapping services, as well as full-service SEO.
Schedule a complimentary consultation with our staff to learn more.
