Search intent, also known as user intent, refers to the underlying purpose or goal that a user has when they perform a search query on a search engine.
Understanding search intent is important when creating search engine optimization (SEO) and PPC strategies because search engines aim to provide the most relevant and helpful results to users.
There four general types of search intent:
The user is looking for information or answers to a question. Examples include “what is the capital of France?” or “how to make a pizza?”
The user is trying to navigate to a specific website or webpage. Examples include searching for “Facebook login” or “Amazon shopping cart.”
The user is looking for information about a product or service with the intention of making a purchase. Examples include “best laptops under $1000” or “cheap flights to London.”
The user intends to make a specific transaction, such as buying a product, downloading an app, or booking a hotel room. Examples include “buy Nike running shoes online” or “download WhatsApp messenger.”
By understanding the intent behind a user’s search query, website owners and digital marketers can optimize their content and web pages to better meet the needs of their target audience. This can help improve search engine rankings, increase click-through rates, and drive more relevant traffic to a website.
So how do we keep track of the intent behind all of our keywords? Well, with keyword mapping.
Keyword mapping is process used to unearth organize the metrics related to target keywords. During this process, we typically ensure that we have listed the intent associated with all target keywords for reach respective content cluster of a website.
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