The Timeframe
Goals
The Work
We started with complete technical health cleanup. Back in 2020, beplumbsmart.com was plagued with thousands of technical SEO errors. Cleanup of these errors was our first priority.
Next, were quick and easy off-page optimizations. Plumb Smart didn’t really have much of an off-site profile, so we built one. Adding dozens of directory citations and working with local website owners to build natural backlinks, we were able to add authority to the brand’s digital footprint.
In December of 2021 we successfully migrated the website from the old domain by ensuring we followed best practices, creating necessary 301 redirects and registering the change of address with Google and Bing.
Since the beginning of the campaign, we have worked diligently to build the keyword portfolio of Plumb Smart through consistent intentional content development. We have also carefully on-page optimized all content, new and old.
After keyword mapping, we were able to identify the pillar pages that were still needed to meet the website’s SEO goals. We have since developed and optimized several pillar pages, as well as tier-2 content pieces, building new inbound lead generation funnels for the business.
The Results
Net Organic Keyword Growth
(477 to 2,908) = 509.6%
From January 2020 through December 2021, we grew the organic keyword portfolio by 208.8% (477 to 1,473).
In that same time frame, organic positions in the top-3 grew by 333.3% (3 to 13).
In December 2021, we successfully migrated website content from beplumbsmart.com to plumbsmart.com, without any impediment to SEO growth.
Since content migration, we have seen another 102.3% (1,437 to 2,908) expansion of the net organic keyword portfolio.
Additionally, organic positions in the top-3 grow another 46.1% (13 to 19).