We began working with ClearCoat Roofing in March 2021, and we were starting from square one - domain authority score was 4, and they had no organic search engine web presence for target keywords.
Our data-driven, targeted process for acquiring keywords along the path of least resistance has led to ClearCoat Roofing ranking in the top 3 for search terms like “roofers near me”, “roofing contractor”, and “siding installer”, among many others.
This was achieved through our tried-and-true methodology, consisting of targeted content creation, technical site improvements, on-page optimizations, off-page link building, Google Business Profile optimizations, along with many other essential elements of effective SEO management.
In addition, by removing all typical pain points that consumers have in their purchase process, we optimized the website for lead generation. This was accomplished by:
- Clearly communicating the business’s value offers: guaranteed work, extending the life of your current roof, free inspections, free estimates, and free insurance claim assistance
- Providing multiple means of contacting the business, with a variety of calls-to-action for every page
By considering conversion rate optimization early, we made sure the business was ready for what was to come, significant improvements with organic rankings for target keywords.