Glossary of Digital Marketing Terms

Schedule Consultation

Landing Pages

Search Glossary

.htaccess file

“index” Meta Tag

“noindex” Meta Tag

(Search) Query

301 Redirect

301 Status Code

302 Redirect

302 Status Code

A/B Testing

Above the Fold (ATF)

Ad Copy

Advanced Search Operators

Analytics

B2B

B2C

Backlink

Bing Places for Business

Black Hat SEO

Bots

Bounce Rate

Buyer Persona

Call to Action (CTA)

CallRail

Click-Through Rate (CTR)

Commercial Queries

Competitive Density

Content Management System (CMS)

Conversion Rate (CVR)

Conversion Rate Optimization (CRO)

Cost-Per-Action (CPA) Model

Cost-Per-Click (CPC) Model

Cost-Per-Impression (CPI) Model

Cost-Per-Lead (CPL) Model

D2C

Digital Marketing

Disavow File

Engagement

Expanded Text Ads (ETAs)

Featured Snippets

Google Analytics

Google Business Profile

Google Search Console

Google’s EEAT Algorithm

hreflang tags

HTML

HTTP Status Codes

Ideal Customer Profile (ICP)

Informational Queries

Internal Links

JavaScript

Key Performance Indicator (KPI)

Keyword Difficulty

Keyword Map

Link Equity

Local Pack

Long-Tail Keywords

Market Qualified Lead (MQL)

Meta Description

Meta Tags

Navigation Menu

Navigational Queries

Off-Page SEO

OKRs

On-Page SEO

Organic Search Results

PageRank

Paid Search Results

Performance Marketing

RankBrain

Regular Expressions (Regex)

Responsive Search Ads (RSAs)

robots.txt file

Sales Qualified Lead (SQL)

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Search Intent

SEMrush

SERP

Sitemap

Structured Data

Succor

Target Audience

Target Impression Share (tIS)

Technical SEO

Transactional Queries

Unique Selling Proposition (USP)

Urchin Tracking Module (UTM)

Webmaster Guidelines

Website Heatmapping

White Hat

WordPress