Performance marketing, also know as performance-based marketing or performative marketing, is a type of digital marketing that focuses on measurable results and is based on a cost-per-action (CPA) model. In this model, clients of digital marketing agencies pay for specific actions such as a sale, lead, or click.
Most performance marketing agencies (service providers) have base client fees, with performance fees built into agency/client contracts.
Learn more about how performance marketing works.
