A transactional query refers to a search query where the user’s intent is to complete a transaction, which could mean making a purchase, signing up for a service, downloading a software, or any other action that leads to a direct online transaction. These queries indicate that the user is ready or nearly ready to engage in some kind of action.
Transactional queries often contain specific terms or phrases that hint at the intent to engage in a transaction.
Informational Queries: These are searches where the user is seeking knowledge or information about a topic, such as “how does photosynthesis work?” or “symptoms of a cold.”
Navigational Queries: These are searches where the user’s intent is to navigate to a specific website or web page, such as “YouTube homepage” or “Amazon login.”
Transactional Queries: As discussed, these are searches with the intent to complete a transaction.
Understanding transactional queries is crucial for businesses and marketers because these represent users who are in the final stages of the conversion funnel. By optimizing content, ads, and landing pages for transactional queries, businesses can enhance their chances of making a sale or securing a desired action from the user.