Building a presence on social media can take a long time, but this process can be sped up significantly by using paid social media ads to expand your reach strategically.
Unlike paid search advertising which allows you to target specific keywords, social media advertising is primarily targeted based on demographics and audiences. This means that metrics related to efficiency + volume (such as CPM) are often much more important.
This is not to say that Paid Social is only good for generating awareness - many businesses are able to generate the bulk of their sales and leads on Facebook, Instagram, LinkedIn, etc.
Reliable tracking and analytics are major keys to success on these channels. When leveraging paid social for leads or sales, accurate tracking will allow you to lean on automated bid strategies that help you easily maintain profitability.
Learn more about how we can help find efficiencies with your paid search campaigns, reduce your CPA, and increase conversions.
Schedule a complimentary consultation with one of our paid search experts.