Social Media Advertising

A social media presence is vital to a successful brand or business, but success often takes more than creating an account and making a couple of weekly posts. It’s important to pinpoint the social media advertising channels that will be most useful to your business and then commit to doing a great job on those channels. 

When you know that you’re connecting with the right customers & you’re setting proper expectations for the fruits of your social media efforts, this can be the most fun & energizing aspect of your business!

The reason that social media is so important is that it allows you to interact with real people, humanizing your brand & generating ‘Social Proof’ (read: consumer sentiment), which MIT highlights as an important digital marketing trend in 2022. 

Some businesses may naturally rely on ‘social proof’ more than others, but there will always be potential customers who look up a company on the major social media channels to make sure they’re real and/or trustworthy. Being present for these customers will pay huge dividends in the long run.

Read on to learn about Organic & Paid Social Media, and the different roles that they play. 

Organic Social Media

Maintaining a consistent stream of high-quality social media content is the key to strong performance from your organic channels. 

One post per week with well-made graphics and useful content is significantly better than 3 weekly posts that only serve to make your name show up on someone’s feed. This is because engagement is extremely important. You want your posts to surpass a threshold of quality that gets people to leave comments, like the post, and share with their friends. 

For this reason, it’s often a good idea to keep this job internal to your company. Nobody knows your business as you do, and an internal social media manager (or someone who owns that responsibility) will be able to keep your brand’s voice much more consistent.

Feel free to schedule a consultation with our team to discuss how you can find further success on Social Media!

Paid Social Media

Building a presence on social media can take a long time, but this process can be sped up significantly by using paid social media ads to expand your reach strategically. 

Unlike paid search advertising which allows you to target specific keywords, social media advertising is primarily targeted based on demographics and audiences. This means that metrics related to efficiency + volume (such as CPM) are often much more important. 

This is not to say that Paid Social is only good for generating awareness - many businesses are able to generate the bulk of their sales and leads on Facebook, Instagram, LinkedIn, etc. 

Reliable tracking and analytics are major keys to success on these channels. When leveraging paid social for leads or sales, accurate tracking will allow you to lean on automated bid strategies that help you easily maintain profitability. 

Schedule a Consultation

If you're interested in developing a Paid Social strategy that works for your business, or if you would like to find ways to improve your current approach to paid social advertising, contact us today!

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