On-Page Optimization

We offer on-page optimizations with all of our comprehensive SEO campaigns. The process of on-page optimization offers many opportunities to appeal to search algorithms, as there are several on-page optimizations that will improve the rank of a webpage in search results.


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What is on-page SEO?

On-page optimization is the SEO process of editing webpages in order to improve the visibility of webpages in search engine results pages (SERP).

Often, improving the on-page SEO of a website improves the UX (user experience) of the website. This is because search engine guidelines were designed to improve users' experience browsing the web. In other words, search engines promote content that offers a good user experience.

Examples of on-page optimizations:

  • Ensuring target keywords exist at a 1-2% density within page copy
  • Eliminating any 4XX and 5XX errors linked within page copy
  • Adding relevant internal and external links
  • Adding alt attributes with target keywords to images
  • Adding subheading with target keywords to page copy
  • Using semantically correct HTML

Why is on-page optimization important to an SEO campaign?

Often websites will contain large amounts of copy that is not yet fully on-page optimized. By fully on-page optimizing old website copy, it is possible to improve visibility in search engines results pages without the need to create new copy.

As we begin to consider content creation needs, it is important to know what your current content is capable of. You won't know what your current content is capable of until it is fully on-page optimized.

How do I know if my website copy is optimized?

Depending on the CMS (content management system), you may have some third-party SEO plugin options. For example, WordPress webmasters will typically turn to plugins such as RankMath or Yoast for on-page insights. These plugins will compare the copy of any page to target keywords, and provide outlined on-page recommendations.

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Learn more about how on-page optimization fits your SEO needs.

Schedule a complimentary consultation with one of our SEO experts.

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