The Timeframe
Goals
The Work
We began working with Niel Furry, CEO of ClearCoat Roofing in March 2022. Niel asked us to scale leads by at least 300% in two years time. He wanted to have enough leads to justify two additional sales office locations in the Indianapolis area. It was a big ask, but we accepted the challenge after calculating that it was more than possible on his budget.
Using our SEO services we created a careful keyword map to guide content development. By working through our mapped content calendar, we were able to develop enough topical authority to expand the ClearCoat Roofing organic keyword portfolio over 1,966% in just the first 10 months of the SEO campaign.
It wasn't long after the roofing season of 2023 the decision was made to rebrand ClearCoat Roofing to Allegiant Exteriors. Establishing brand name messaging that more closely aligns with all service offerings of the business. SEO Succor led the entire rebranding process of all digital assets, ensuring no digital traffic was lost in translation with proper redirects and profile updates.
In 2023, we began competitor conquesting PPC campaigns, adding additional layers to the bottom of the funnel.
By the start of the 2024 roofing season, Allegiant Exteriors had expanded to three office locations.
As of April 2024, Allegiant Exteriors has seen over a 621% increase in inbound lead generation since starting with SEO Succor.
The Results
Net Organic Keyword Growth of
+1,966% in only 10 months
Testimonial
Excellent investment, local attention and SEO keywords jumped astronomically after being with them for only a few months. I left another company that I was paying about half as much - they were doing absolutely nothing for 2 total years and took advantage of me being an unknowing business owner. Once I came to SEO Succor, they jumped my calls 2X in no time. We can clearly see what they are doing month over end in our meetings. Great transparency and results. Highly recommend
Results for Target Keywords
| Keyword | Google Rank | Avg. Monthly Searches |
|---|---|---|
| roofers near me | 1 | 2,400 |
| roofing contractor | 1 | 1000 |
| siding installer | 1 | 140 |
| siding installation near me | 1 | 140 |
| siding installer near me | 1 | 70 |
| clear coat roofing | 1 | 40 |
| clearcoat roofing | 1 | 40 |
| clear coating for roofing | 1 | 10 |
| free roof inspections | 1 | 20 |
| free siding inspections | 1 | 10 |
| free window inspections | 1 | 10 |
| metal roofing installation near me | 1 | 50 |
| metal roofing installers | 1 | 90 |
| free roofing estimates | 2 | 20 |
| gonano coating for roofing | 2 | 10 |
| metal roofing installation | 2 | (combined w/ another similar keyword) |
| roofing installation near me | 2 | 30 |
| roofing installation | 2 | 140 |
| window installer near me | 2 | 390 |
| roofing installer | 2 | (combined w/ another similar keyword) |
| free roof inspections | 2 | 20 |
| roofing installer near me | 2 | (combined w/ another similar keyword) |
| westfield roofers | 2 | 10 |
| siding installation | 2 | (combined w/ another similar keyword) |
| window contractor | 2 | 40 |
| gonano coating for roofing | 3 | 10 |
| free roofing inspections | 4 | (combined w/ another similar keyword) |
| gonano roofing | 7 | 10 |
| shingle sealer | 8 | 10 |
| cedar impression installation | 9 | 10 |