Digital Marketing Blog

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September 5, 2023
Ideal Customer Profiles, Buyer Personas, and Target Audiences: Understanding the Distinction

When it comes to effective marketing, understanding your audience is key. Often, businesses juggle terms like "Ideal Customer Profiles," "Buyer Personas," and "Target Audiences" interchangeably. However, these concepts serve unique purposes and offer different insights into consumer behavior. Let's dive deep into these terms and unravel how each one can benefit your digital marketing strategy. […]

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August 30, 2023
SEO Competitor Analysis: The 8 Types Needed

Competitor SEO Analysis is an in-depth analization that assesses the search engine optimization strategies employed by your industry competitors. Understanding how your competitors are performing in organic search can offer valuable insights into market dynamics, keyword opportunities, content gaps, and link-building prospects. Components of SEO Competitor Analysis will reflect the types of analysis completed during […]

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August 2, 2023
How to Create a Company Page on LinkedIn: A Step-by-Step Guide

We recommend nearly all of our clients have company LinkedIn pages. They are an essential piece to a modern brand's digital footprint (in most industries, especially B2B). By the end of 2003, LinkedIn had reached 81,000 members. By 2005, they had over 4 million members. In 2008, LinkedIn opened its doors to international markets, contributing […]

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July 22, 2023
2023 Spring Baseball Team Picture

The 2023 Spring baseball team of SEO Succor was a major success! All the kids had a great time. We are grateful for having had the opportunity to sponsor a team in the Columbia, MO Diamond Council league and we look forward to future sponsorships. Go team!

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July 21, 2023
Conversion Rate Optimization (CRO) 101

An effective website is more than just an online brochure; it's also a tool used to drive sales/leads. The conversion from a casual visitor to an engaged user is a core focus of website conversion rate optimization (CRO). Understanding Conversion Rate Optimization (CRO) CRO is the systematic reiterative process that aims to increase the percentage of […]

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June 11, 2023
Content Decay: Understanding Its Implications on SEO

As a professional SEO, I often find myself explaining content decay to clients. Typically, I recommend auditing content at least once per year in order to keep a close eye on decay, however, that frequency is often dependent on resources and website size. In the dynamic world of digital marketing, ensuring your content remains relevant, […]

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June 11, 2023
SEO Content Audits: Their Importance to Ongoing SEO Efforts

Search engine optimization (SEO) is a fundamental component of successful digital marketing strategies. But to stay ahead of the game in an environment marked by constant algorithm updates (with Google, Bing, and others) and evolving consumer behavior, marketers need to conduct regular SEO content audits. What is an SEO Content Audit? An SEO content audit […]

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June 8, 2023
Best AI Tools for Digital Marketing: SEO, Ads, and Web Dev

“I can't change the direction of the wind, but I can adjust my sails to always reach my destination.” Jimmy Dean Have you adjusted your sails? If you think AI isn't going to leave you in the dust, while you try to manually type each word of those next few blog articles, you are already […]

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May 31, 2023
5 Tips for Optimizing Websites using Google Analytics (GA4)

Hello, digital marketers! Welcome to another article on the Digital Marketing Blog. Today, we're diving into the exciting world of Google Analytics 4 (GA4), Google's latest analytics platform. We'll explore some practical ways to leverage GA4's features to optimize your website and create an engaging user experience. Understanding Google Analytics 4 GA4 is the newest […]

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May 30, 2023
HTML Headings Hierarchy: Using Proper Semantic Order

HTML (HyperText Markup Language) is a foundational element of virtually all websites. As well as providing structure to a webpage, it also plays a crucial role in helping search engines understand your content. One such aspect of HTML structure involves the use of heading tags. Understanding the semantic structure of HTML tags, especially for subheadings, […]

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