Landscaping SEO Case Study – Apline Landscaping
Alpine Landscaping, LLC is a full service landscaping company in Colorado Springs, CO that specializes in hardscaping and artificial grass installation.
Colorado Springs is a growing city with dozens of landscaping companies, so Sam reached out to us for assistance with increasing their online presence and getting a leg up over his competition across the front range.
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The Timeframe
December 2022 - May 2023
Goals
- Grow organic visibility and keyword footprint
- Improve ROI on paid media spend (Search + Discovery)
- Optimize Google Business Profile and maintain weekly updates
Strategy & Execution
We built Alpine Landscaping’s site in early 2022, but didn’t launch SEO and Paid Search efforts until December — using the off-season to lay the groundwork for growth.
SEO: Build From the Ground Up
When we began, Alpine had:
- A Domain Authority of 0
- Only one keyword in the top 10
- No blog, weak content, and friction-filled CTAs
We eliminated lead gen barriers across the site with bold CTAs and header placements. Then, we rewrote service page content, launched a blog, and upgraded analytics (from UA to GA4 via GTM) to ensure clean tracking.
Through competitive keyword research, we identified content gaps their competitors were ignoring — and filled them with optimized, conversion-ready pages.
Paid Media: Smart Spend, Faster Wins
We launched with high-intent Search Ads to drive immediate conversions. Once lead flow was steady, we expanded to Google Discovery and Display Ads to build brand awareness and generate leads at scale — often at lower CPAs than traditional search.
This full-funnel strategy worked: top-of-funnel awareness efforts strengthened brand recall, and bottom-of-funnel search closed the loop.
The Impact
930%
organic impressions
+131%
organic clicks
+141%
branded searches
6 keywords
in the top 10
We are a business-oriented agency, and we understand that all the flowery, complicated metrics in the world won’t matter to business owners if they don’t see bottom-line results. The bottom line is this:
- 2× revenue (2022 → 2023 pace)
- +250% increase in unique site visitors
- +50% increase in average engagement time per user
- Team expansion under consideration to handle growing demand
From the period of 12/7/22 to 6/1/23, the number of unique visitors to the site increased by 250% and the Average Engagement Time Per User increased by 50%.
Why This Matters
This campaign proves the value of combining organic and paid efforts. Paid ads deliver speed. SEO drives scale. Together, they build lasting growth.
Alpine’s organic conversions significantly outpaced traffic volume — a clear sign of strong content, targeted execution, and the right offer at the right time.
Testimonial
This company is amazing. If it wasn’t for them, my business wouldn’t be as profitable as it is, once the algorithm started to set in it was obvious the benefit of having an SEO, they’re very communicative, professional and friendly and are definitely getting me results!
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