Keyword Mapping Services

Learn more about how we can help build a keyword map tailored to find paths of least resistance to guide your content strategy.

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Keyword mapping is a vital first step for any SEO, content marketing, or PPC campaign, and should never be overlooked. Its important process used for understanding how to align your website’s content with your search marketing goals.

All other SEO strategies really should come after keyword mapping, in most cases. When a keyword map is complete there will be an assigned target keyword(s) for every page on the website. 

A good keyword map will provide insight into not just the volume of queries for target keywords, but also vital insight into the competitive landscape of SERPs as well.

What is keyword mapping?

Keyword mapping is a process of assigning relevant keywords to the web pages of your site. The goal is to make your website more discoverable to search engines like Google for target keywords. It involves the strategic positioning of chosen keywords, making it easier for search engines to index your pages based on the specific topics they cover.

We offer keyword mapping as an à la carte service. If you are interested in contracting the creation of a keyword map, contact us.

Keyword Mapping

What is a keyword map and how does it relate to keyword research?

A keyword map is a spreadsheet used to map metrics relative to keywords entered into search engines. The spreadsheet will list keyword search volume, as well as competitive metrics. The map will assign a primary target keyword to each webpage on your website. 

Why is keyword mapping important?

Keyword mapping is important because it helps ensure that your website is optimized for the right keywords and that your content is structured in a way that makes sense for both search engines and users.

Align Content with Search Intent

By keyword mapping, you can be sure to assign keywords that have intent which will align with both the page’s copy and the search query(s) of the target audience(s). This can drastically improve keyword ranking and CRO.

Take Paths of Least Resistance 

By analyzing competitive keyword metrics such as Keyword Difficulty and Competitive Density, one can find paths of least resistance to reach their target audience. It can be smart for new brands with low domain authority to take these paths of least resistance. 

Avoid Keyword Cannibalization 

This process involves identifying the keywords that are relevant to your business and then assigning those keywords to specific pages or directories on your website. By doing this, you can ensure that each directory and page on your website is optimized for a specific keyword groups. This means that no two pages are attempting to rank for the same term, which can improve your overall search engine rankings.

Optimization of Content Structure

Mapping helps you create a logical and user-friendly website structure. By organizing your content around specific topics and keywords, you can make it easier for users to find relevant pages, and you can also make it easier for search engines to understand the structure and purpose of your website.

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Fill Keyword Gaps with New Content

Keyword mapping can also help you identify any gaps in your current content. By identifying the keywords that you’re not currently targeting, you can create new content that fills those gaps and attracts more traffic to your website.

Schedule a Consultation

Learn more about how we can help build a keyword map tailored to find paths of least resistance and guide your content strategy. We offer premium SEO tools and an elite SEO team to help you architect an impactful keyword map that meets your organization’s goals. 

Schedule a complimentary consultation with one of our SEO experts.




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