Learn more about how we can help build a keyword map tailored to find paths of least resistance to guide your content strategy.
Keyword mapping is a vital step for any SEO campaign, and should never be overlooked. A good keyword map will provide insight into not just the volume of queries for target keywords, but also vital insight into the competitive landscape.
We offer keyword mapping as an à la carte service. If you are interested in contracting the creation of a keyword map, contact us.
A keyword map is a spreadsheet used to map metrics relative to keywords entered into search engines. The spreadsheet will list keyword volume, keyword difficulty (KD), cost-per-click, competitive density (CD), and several other metrics relative to search marketing.
Check out this keyword map example.
Each keyword bucket is represented by a tab in the keyword map spreadsheet. Each bucket contains key terms relative to the keywords provided.
We do our best to provide only relevant keywords, however not all keywords will be relevant, and there will be some junk data. Deleting junk rows that are not related to your business goals is an encouraged practice.
Use built-in column filters in order to sort keyword metrics by volume, keyword difficulty (KD), cost-per-click (CPC), competitive density (CD), number or results, search intent, or SERP features.
We conditionally format the keyword difficulty (KD) and competitive density (CD) columns in order to easily spot “paths of least resistance”. That is the keyword has low organic and PPC difficulty.
Green + Green = Path of Least Resistance
Learn more about how we can help build a keyword map tailored to find paths of least resistance to guide your content strategy.
Schedule a complimentary consultation with one of our SEO experts.
