Riley P

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Recent Blog Posts From Riley P

September 5, 2023
Ideal Customer Profiles, Buyer Personas, and Target Audiences: Understanding the Distinction

When it comes to effective marketing, understanding your audience is key. Often, businesses juggle terms like "Ideal Customer Profiles," "Buyer Personas," and "Target Audiences" interchangeably. However, these concepts serve unique purposes and offer different insights into consumer behavior. Let's dive deep into these terms and unravel how each one can benefit your digital marketing strategy. […]

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August 30, 2023
SEO Competitor Analysis: The 8 Types Needed

Competitor SEO Analysis is an in-depth analization that assesses the search engine optimization strategies employed by your industry competitors. Understanding how your competitors are performing in organic search can offer valuable insights into market dynamics, keyword opportunities, content gaps, and link-building prospects. Components of SEO Competitor Analysis will reflect the types of analysis completed during […]

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July 22, 2023
2023 Spring Baseball Team Picture

The 2023 Spring baseball team of SEO Succor was a major success! All the kids had a great time. We are grateful for having had the opportunity to sponsor a team in the Columbia, MO Diamond Council league and we look forward to future sponsorships. Go team!

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July 21, 2023
Conversion Rate Optimization (CRO) 101

An effective website is more than just an online brochure; it's also a tool used to drive sales/leads. The conversion from a casual visitor to an engaged user is a core focus of website conversion rate optimization (CRO). Understanding Conversion Rate Optimization (CRO) CRO is the systematic reiterative process¬†that aims to increase the percentage of […]

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June 11, 2023
Content Decay: Understanding Its Implications on SEO

As a professional SEO, I often find myself explaining content decay to clients. Typically, I recommend auditing content at least once per year in order to keep a close eye on decay, however, that frequency is often dependent on resources and website size. In the dynamic world of digital marketing, ensuring your content remains relevant, […]

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June 11, 2023
SEO Content Audits: Their Importance to Ongoing SEO Efforts

Search engine optimization (SEO) is a fundamental component of successful digital marketing strategies. But to stay ahead of the game in an environment marked by constant algorithm updates (with Google, Bing, and others) and evolving consumer behavior, marketers need to conduct regular SEO content audits. What is an SEO Content Audit? An SEO content audit […]

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