Riley Paskach

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Recent Blog Posts From Riley Paskach

March 22, 2023
The Six Stages of the Sales Funnel - Explained

We break down the six stages of the sales funnel for just about all of our clients. In this post, we will explain what the sales funnel is and how the modern six step process works. What is a sales funnel? A sales funnel is a visual representation of the journey a customer takes from […]

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March 16, 2023
Target Impression Share vs Maximize Clicks with Google Ads

At some point in your paid media journey, you may eventually find yourself contemplating whether or not you should try using Maximize Clicks, a fully-automated bidding strategy with a pretty self-explanatory name. Your thinking may be that you want to capture as many clicks as possible, and Max Clicks sounds like it fits the bill. […]

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February 27, 2023
How Does Performance Marketing Work?

Let us take a look at how performance marketing works, but first it is important for us to define what performance marketing is. What is performance marketing? Performance marketing, also know as performance-based marketing or performative marketing, is a type of digital marketing that focuses on measurable results and is based on a cost-per-action (CPA) […]

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February 9, 2023
6 Reasons PPC Ads Can Make Sense when Launching a Business

Paid search ads, also known as pay-per-click (PPC) ads, have become an increasingly popular way for businesses to generate leads and drive sales. In particular, PPC ads can be a cost-effective way to market a new business, as they allow businesses to reach their target audience quickly and efficiently. Using this post, we will discuss […]

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January 25, 2023
Top 10 Keyword Mapping Tools for 2023

What is keyword mapping? Keyword mapping is an essential aspect of search engine optimization (SEO) and pay-per-click (PPC) advertising. It involves finding the right keywords and phrases that your target audience is searching for, and using them to optimize your website content and paid search ads. So it goes without saying, having good keyword mapping tools […]

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December 5, 2022
5 Reasons To Consider WordPress Over Webflow for Web Development and SEO

Regardless of what platform your website might be hosted on, you've most likely heard of WordPress and Webflow. We often tell clients that using a service such as Webflow is a great place to get your idea off the ground as its both affordable and easy to use, however, as your online presence continues to […]

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