B2C, or Business-to-Consumer, refers to the commercial interactions and transactions between a business and individual consumers, as opposed to other businesses (B2B). This term is typically used to describe companies that sell products or services directly to people for personal use.
B2C is a diverse and often volatile sector that requires a keen understanding of consumer behavior and trends. Effective B2C strategies often involve creating emotional connections with consumers, maintaining a strong and recognizable brand, and delivering high-quality customer service. With the prevalence of e-commerce and digital marketing, B2C companies also have more data-driven tools at their disposal than ever before to understand and reach their target audience.