D2C, or Direct-to-Consumer, is a business model where a company sells its products or services directly to consumers, bypassing traditional middlemen such as retailers, wholesalers, or other third-party sellers. This approach allows businesses to have full control over their brand, customer experience, and profit margins.
The D2C model has gained prominence in recent years, enabled by technological advancements that make it easier for businesses to connect directly with consumers. While it offers many advantages in terms of brand control and customer engagement, it also comes with its own set of challenges that businesses need to navigate carefully. The D2C approach is particularly popular among startups and emerging brands but is increasingly being adopted by traditional companies looking to modernize their sales channels and enhance customer relationships.