Definition of Responsive Search Ads (RSAs)

Responsive Search Ads (RSAs) were a type of ad that contains a larger collection of assets in order to provide more flexibility to your marketing efforts.

While the total count & composition of assets are liable to change over time, the ads are currently created by combining 2 to 3 headlines and 1 to 2 descriptions.

Headlines are more prominent snippets of ad copy that can contain a max of 30 characters, while descriptions are beneath these in smaller font with a max of 90 characters. Each ad is allowed to contain up to 15 headlines and 4 descriptions.

These have replaced Expanded Text Ads (ETAs), which only allowed you to upload 3 headlines and 2 descriptions per ad.

Since June 30, 2022, you are no longer able to create or edit ETAs within Google Ads.

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