Learning how to disavow backlinks with Google Search Console is a fairly simple process. We have outlined the steps to the disavow process below:
1. Generate a (.txt) Disavow File
After you carefully review your entire backlink profile, you will select the domains or URLs that you want to disavow.
There are many free tools online for creating disavow files for free, such as URL Decode.
However, if you want to analyze your backlink profile in detail, you may want to look into a paid service such as SEMrush or ahrefs. Both will show you metrics that illustrate the expected toxicity associated with each backlink. This way you not only know the authority associated with each backlink, but also the potential harm associated as well.
2. Visit Google Search Console's Disavow page
When visiting this page, you will want to be logged into the Google account that you use to manage your Google Search Console account.
The Google Search Console disavow page is not easy to find. You will not find a link to the disavow page in your dashboard. Google does this intentionally as this tool should be used with caution.
3. Select the Appropriate Property
You will notice a drop-down listing all web properties in your Google Search Console account. Select the property for which you want to add or update a disavow file.
4. Submit or Update the Disavow File
You will next click the "Upload disavow list" button in order to upload your .txt file from your device to Search Console.
And that is it, you are finished.
Contact SEO Succor for Assistance
If you run into any problems or have questions about how to disavow backlinks, feel free to contact us. We can assist with parts or all of your SEO efforts. If you need a full backlink audit to uncover toxic backlinks, we can help with that.
Learn more about our comprehensive SEO services.
What Is a Disavow File?
A disavow file is a .txt file generated to be submitted to search engines in order to disavow your relationship with other websites (bad backlinks) that are linking to your website.
What Is the Definition of Disavow?
Disavow is defined as to deny any responsibility or support for something.
Why Would You Want to Submit a Disavow to Google Search Console?
It is possible that competitors have built unnatural links to your website(s) from unrelated content, in order to worsen your backlink profile(s).
It is also possible, that bots have built unnatural links to your website(s) in order to bolster the external linking profile of another website.
Because both of these situations are possible, search engines allow site owners to declare the backlinks that they do not support. Search engines still use backlink relationships as a ranking signal, so it can still be beneficial to SEO to submit regular disavow files as needed.
Note: Google documentation states that you should first contact the unwanted backlink's site owner to request that backlinks be removed before submitting a disavow file to Google Search Console, however Google has no way to verify that you did this.