Paid search ads, also known as pay-per-click (PPC) ads, have become an increasingly popular way for businesses to generate leads and drive sales. In particular, PPC ads can be a cost-effective way to market a new business, as they allow businesses to reach their target audience quickly and efficiently.
Using this post, we will discuss why paid search ads can be a cost-effective way to launch a new business.
What is PPC advertising?
Pay-per-click (PPC) ads are a type of online advertising where businesses pay a fee each time their ad is clicked. These ads are typically displayed on search engine results pages (SERPs) or on other websites that participate in the advertiser’s pay-per-click program. PPC ads can be targeted to specific keywords and demographics, and businesses can set a budget for their campaigns.
What is the goal of PPC campaigns?
The goal of PPC is to drive relevant traffic to a website or landing page in order to generate leads, sales, or other conversion actions by targeting specific search intent of search engine users.
Who offers pay-per-click advertising?
Some popular platforms for PPC advertising include Google Ads, Microsoft (Bing) Ads, and even social media platforms such as Facebook Ads.
What is the primary reason someone would choose PPC over SEO?
Pay-per-click advertising, unlike SEO (search engine optimization), can offer instant results SERP. There is no need to wait to build authority after having your content indexed, as with SEO. Instead, your ads only need to be approved with a valid payment method.
It is possible to reach the first page of SERP in under 24 hours with PPC, whereas this would be an impossible feat with SEO. Often SEO keyword mapping will reveal that target keywords are too competitive to win with SEO in organic search results, even in the long-term, so paid search is the only way for the business to gain exposure to users for certain queries.
Below are five reasons paid search ads can be an efficient means to launch new business:
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Cost-Effectiveness
One of the biggest benefits of paid search ads is that they are cost-effective. Businesses only pay when someone clicks on their ad, which means that they are only paying for the people who are actually interested in their products or services.
This is a much more cost-effective way of reaching potential customers compared to traditional advertising methods, such as TV or print ads, where businesses are paying for advertising space whether or not anyone is actually interested in their products or services.
In addition to only paying for clicks, organizations can closely monitor the KPI metrics and spend of their PPC ad campaigns, allowing for real-time campaign optimizations.
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Delivery Time to Audience
Paid search advertising allows businesses to reach their target audience quickly. When a business launches, it is important to get the word out about the business as quickly as possible. Paid search ads allow businesses to do this by targeting specific keywords and phrases that are relevant to their products or services. This means that when someone searches for those keywords, the business’s ad will appear at the top of the search results. This allows the business to reach potential customers quickly and efficiently.
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Measurable Results
PPC also allows businesses to track and measure their results, much more so than with traditional marketing, as PPC is a form of digital marketing. One of the biggest challenges of launching a new business is not knowing if your marketing efforts are working.
Paid search ads allow businesses to see how many people are clicking on their ads, how many are converting into customers, and how much revenue is being generated. This allows businesses to make data-driven decisions about their marketing efforts, which can help them improve their results and ad spend efficiency over time.
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Demographic Targeting Options
Paid search allows businesses to target specific demographics, such as age, gender, location, and interests. This allows businesses to reach their target audience more effectively and generate more leads and sales.
For example, if a business is selling a product that is targeted towards women, they can target their ads to women who are interested in similar products. This allows the business to reach their target audience more effectively, which can help them generate more leads and sales.
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Ease of A/B Testing
PPC platforms, such as Google Ads, allow businesses to easily A/B test ad copy. Also, businesses can test different ad copy and landing page design combinations, so they can see what permutations work best. This allows businesses to optimize their ads over time, which can help them generate more leads and sales.
For example, a business can test different headlines, images, calls-to-action, and landing pages to see which combinations generate the most clicks and conversions. By discerning which ad copy and landing page design combinations work best, organizations can optimize the performance of their paid search campaigns, improving their conversion rates and CPA (cost-per-acquisition).
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Develop Retargeting/Remarketing Options
Paid search campaigns offer the ability quickly build retargeting and remarketing lists of relevant users. By using paid search ads to drive relevant website traffic to content aligned with searchers intent, you can convert previous website users at various stages of the marketing funnel using retargeted display ads.
For example, lest say I’m in looking to buy a baseball bat for my child and I run a query on Google search for “baseball bat sales”. After seeing a PPC ad offering “Up To 65% Off Clearance – Baseball Bats” from www.academy.com, I click the ad. Even if I don’t make an immediate purchase, I could be saved into a retargeting audience in the Academy Sports Google Ad Account thanks to the cookie that came with the ad click.
Academy Sports could then use the retargeting audience to show me and other users that searched for baseball bats (and didn’t make a purchase) various baseball bat display ads as we surf the web.
We Offer Expert Paid Search Management
If you are launching a new business, reach out to our team to schedule a complimentary consultation. We will let you know if paid search advertising would be cost effective for your business model, free of charge.
Let’s dig into your goals and unearth the possibilities.
We are a performance marketing agency, so our contracts reward performance. We don’t get paid more unless you do.
