“I can't change the direction of the wind, but I can adjust my sails to always reach my destination.”
Have you adjusted your sails? If you think AI isn't going to leave you in the dust, while you try to manually type each word of those next few blog articles, you are already behind your competition. Content decay is set to accelerate with the AI revolution.
The fusion of artificial intelligence (AI) and marketing has ignited a revolution. AI's ability has given digital marketing agencies a valuable toolkit.
1. SEO (Search Engine Optimization)
Search Engine Optimization (SEO) revolves around the art and science of optimizing websites to rank higher on search engine results pages (SERPs). AI can contribute immensely to this field by making SEO efforts more efficient and accurate.
Keyword Optimization and Content Creation: AI-powered tools like MarketMuse and Clearscope leverage natural language processing (NLP) to provide marketers with the most relevant keywords and content ideas based on their target audience's search behavior. This allows for the creation of content that resonates with the audience and ranks well in search engines.
We don't recommend using AI to create your final products, when it comes to content. However, it is an excellent tool for creating outlines or rough first drafts of SEO copy.
Predictive Analysis: AI can also analyze search trends and forecast future changes. Tools like BrightEdge use machine learning algorithms to predict which keywords will gain or lose popularity in the future. This helps marketers stay ahead of the competition by aligning their content strategy with predicted trends.
User Experience (UX) Optimization: Google's RankBrain, an AI algorithm, factors user experience into page rankings. AI tools can evaluate a website’s UX by analyzing click-through rates, bounce rates, and user dwell time, providing insights to make websites more user-friendly and thus more likely to rank highly.
2. Paid Media Management
Paid media management involves the purchase and optimization of digital advertisements. AI can be a game-changer for improving targeting, personalization, and budget allocation.
Programmatic Advertising: AI-driven programmatic advertising platforms automatically buy and sell digital ad space in real-time, ensuring ads reach the right audience at the right time. AI algorithms analyze millions of data points to determine the optimal ad space, reducing the cost of acquisition and increasing ROI.
Dynamic Creative Optimization (DCO): DCO tools use AI to create personalized ads based on individual consumer behavior, demographics, and context. Adacado's platform creates variations of ads in real-time to cater to each user's unique profile.
Budget Optimization: Albert uses AI to manage and optimize ad spend across different platforms. By learning from campaign performance, these tools can reallocate budgets in real-time to the most profitable channels, maximizing ROI.
3. Web Development
AI's role in web development has been growing steadily, contributing to more efficient processes, better user experiences, and more accessible websites. However, we don't recommend keeping expert web developers totally out of the loop as AI is simply a language model in most cases, and does not have the ability to provide human context.
Automated Web Development: Tools like Wix’s ADI (Artificial Design Intelligence) can design and develop websites based on user inputs. This significantly reduces the time taken to build websites and makes web development more accessible.
User Experience and Personalization: AI can analyze user behavior to personalize web experiences. Tools like Ezoic use machine learning to personalize content, layouts, and calls-to-action for each visitor, improving engagement and conversion rates.
Accessibility Optimization: AI can also help make websites more accessible. Tools like accessiBe use AI to automatically detect and fix accessibility issues, ensuring websites comply with ADA and WCAG guidelines.
Accelerated Output: By leveraging large language models such as ChatGPT, developers can add large efficiencies to their day-to-day by.
Agencies Need to Adapt or Get Left Behind
So its clear to see, AI is a powerhouse for modern digital marketing agencies. By leveraging AI in SEO, paid media management, and web development, agencies can streamline their operations, deliver more personalized and efficient marketing strategies, and ultimately drive improved business outcomes.
As AI technology continues to advance, we can expect even more innovative applications in the digital marketing realm.
Is your agency leveraging AI to accelerate your campaigns?
Don't let your competitors cash in on AI, while you wait on your agency to catch up.