Top 5 Benefits of Outsourcing Digital Marketing
In today’s fast-paced business environment, digital marketing has become an essential component of any successful growth strategy. However, managing digital marketing campaigns in-house can be time-consuming and expensive, especially for enterprise businesses with complex operations. Outsourcing digital marketing has become a popular way for executives to access expertise under short term contracts. Who has extra […]
3 minute read
Roofing Companies: Why Investing in SEO is Key to Reducing PPC Spend
In today’s digital age, it’s crucial for businesses to have a strong online presence to attract new customers and remain competitive. For local roofing companies, investing in search engine optimization (SEO) can be a game-changer. What is SEO? SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), […]
3 minute read
How Does Search Intent Affect CTR?
Search intent plays a crucial role in determining the click-through rate (CTR) of search engine results. If the title of a specific search result does not closely align with what I’m searching for, there is little chance I’ll click on it, right? (Unless it is pure curiosity). What is meant by search intent? Search intent […]
3 minute read
What Is Search Intent?
Search intent, also known as user intent, refers to the underlying purpose or goal that a user has when they perform a search query on a search engine. Understanding search intent is important when creating search engine optimization (SEO) and PPC strategies because search engines aim to provide the most relevant and helpful results to […]
2 minute read
The Six Stages of the Sales Funnel – Explained
We break down the six stages of the sales funnel for just about all of our clients. In this post, we will explain what the sales funnel is and how the modern six step process works. What is a sales funnel? A sales funnel is a visual representation of the journey a customer takes from […]
3 minute read
Target Impression Share vs Maximize Clicks with Google Ads
At some point in your paid media journey, you may eventually find yourself contemplating whether or not you should try using Maximize Clicks, a fully-automated bidding strategy with a pretty self-explanatory name. Your thinking may be that you want to capture as many clicks as possible, and Max Clicks sounds like it fits the bill. […]
4 minute read
How Does Performance Marketing Work?
Let us take a look at how performance marketing works, but first it is important for us to define what performance marketing is. What is performance marketing? Performance marketing, also know as performance-based marketing or performative marketing, is a type of digital marketing that focuses on measurable results and is based on a cost-per-action (CPA) […]
5 minute read
6 Reasons PPC Ads Can Make Sense when Launching a Business
Paid search ads, also known as pay-per-click (PPC) ads, have become an increasingly popular way for businesses to generate leads and drive sales. In particular, PPC ads can be a cost-effective way to market a new business, as they allow businesses to reach their target audience quickly and efficiently. Using this post, we will discuss […]
6 minute read
Top 10 Keyword Mapping Tools for 2024
Post Updated: 01/03/2024 Roll up, roll up, SEO wizards and PPC maestros! Time to pull back the curtain on the magical world of keyword mapping tools. Picture this: your keywords are like a herd of wild kittens, frisky and free, scampering about in all directions. Fun? Maybe. Conducive to effective SEO and PPC campaigns? Absolutely […]
5 minute read
5 Reasons To Consider WordPress Over Webflow for Web Development and SEO
Regardless of what platform your website might be hosted on, you’ve most likely heard of WordPress and Webflow. We often tell clients that using a service such as Webflow is a great place to get your idea off the ground as its both affordable and easy to use, however, as your online presence continues to […]
5 minute read
