A navigational query is a type of search query where the user’s primary intent is to locate and navigate to a specific website or web page. The user already has a particular site or page in mind, and they use the search engine as a means to get there, often because it’s quicker or more convenient than entering a URL or using bookmarks.
Informational Queries: Searches where the user is primarily looking for information or answers about a topic, e.g., “how to bake a cake” or “what is the capital of Australia?”
Transactional Queries: Searches where the user intends to complete a transaction or action, e.g., “buy iPhone 13” or “download Adobe Photoshop.”
Navigational Queries: As explained, these are searches to find a specific website or web page.
For website owners and digital marketers, understanding navigational queries is important, especially if users commonly search for their brand or website. Optimizing for navigational search intent ensures that users can easily find and access the desired site or page, improving user experience and ensuring that no potential competitors or unrelated sites intercept that traffic.